PIARA by ELAINE J is about romance represented by trendy colorful semi-precious stones stylishly arranged to tell a love story.

PIARA is not only a beautiful sounding Hindi word for “Love”, it also sounds like the word for “stone” in most Romantic languages such as French (pierre),Italian (pietra) and Spanish (piedra). Since every piece of PIARA jewelry is an ensemble of elements coming from both Asia and Europe, PIARA is a name that says it all.

The collections of PIARA by ELAINE J are simple yet sophisticated and classic; they come in different colors and their versatility of wearing adorns becomingly women of any style, be it chic or smart casual.

PIARA by ELAINE J is designed to bring out the feminineness, elegance, romance and joyfulness in each woman. Inspired by Elaine’s travels around the world, the designs are a combination of influences from different cultures and aesthetics. For example, under the setting sun in Santorini (Greece), Elaine was inspired to create a line of jewelry that used mainly pearl, turquoise and blue topaz, which she put together with a brush finishing plated gold chain.This line depicts an imaginary yet vivid scene of Santorini’s white houses with their dark blue shutters overlooking the soft blue sea during sunset.

Elaine J

Why Us

We are seriously committed to providing our customers affordable and enchanting jewelry with the best quality by ensuring that our whole process is cost-effective and quality controlled from A to Z.

As CEO and executive designer of the company, Elaine relentlessly studies and integrates the color and fashion trend of the upcoming season to form the basis for each of her new collections. Once the pieces are designed, they are sent to her private stone workshops in India, where she personally handpicks the stones and instructs the skilled craftsmen there on how to cut them so to bring her designs to life. The making and finishing of her designs are done in her own workshops in China where each final polishing is done by hand and the final product inspected manually by a craftsman.

As a result, Piara‘s products are personalized to meet the ever demanding and changing desires of today’s women who deserve to be well taken care of and pampered.